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| DAVID A. EICHENBAUM
Mr. Eichenbaum travels the world infusing organizations and audiences with the product of this pioneering research. His counsel is sought after by organizations of every size and discipline. Mr. Eichenbaum is a distinguished and popular speaker. His presentations are informative and entertaining, infused with his decades of real world, street level experience. They are laced with very precise, cogent examples of just how easy it is to emulate the success of the most elite businesses in the world. As noted above, his most popular speeches focus on the seven business rules he has determined account for all business success and failure in history. They are comprised of financial, marketing and organizational precepts. Mr. Eichenbaum also gives speeches focused on just one or two of these categories.
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David A. Eichenbaum is a noted entrepreneur with over twenty-five years experience in a diverse array of businesses. His recently published book The Business Rules is the culmination of a twenty-year research project undertaken to identify the foundational elements that dictate business success. 
